Messages (Ideology) in Film

What is Ideology? 
To break down ideology in film, we must first discover the definition of ideology.  As Louis Giannetti says in Understanding Movies, "Ideology is usually defined as a body of ideas reflecting the social needs and aspirations of an individual, group, class, or culture. The term is generally associated with politics and party platforms, but it can also mean a given set of values that are implicit in any human enterprise -- including filmmaking.”  In other words, pointing more towards film, ideology can be known mainly as “assumptions.”  It can be imagined as a way of looking at things or simply, as a "comprehensive vision."  Ideology pushes against already existing conformity by presenting a possible transformation in society.  This is done during a regulartory process of abstract thoughts.  As in the Wall-e picture to the right used in K-Punk's blog called
Robot Historian in the Ruins he says, "Ideology is not something foreign, something in a film with a strange power to impose itself on our minds; ideology is what we and the film share, what allows for the transfer of specific meanings between film and audience (a transfer which is not one way)."

Ideological viewpoints and principles detach from our own personal self-image.  They are usually discovered at an unconscious altitude and therefore, are not frequently observed.  With this said, although it is sometimes complex to understand how the personal riddle of ideological-ness works, it is valuable to understand how the individual reacts and perceives something at an unconscious thinking level.  It is also valuable to explore ideological ideas and attitude of others.