1. The exam and its requirements – skim &
present (2 mins – Trailer for Avengers)
ñ How many questions & what topics?
ñ What relevance are knowing about Blockbusters?
ñ What case studies are you writing about?
ñ What is Production?
ñ What is Distribution & Marketing?
ñ What is Exhibition/Exchange?
ñ What do we mean by context?
ñ
BONUS Name
the 2 most influential directors of these emerging types of films in 70's/80's?
Task: Defining the
Blockbuster – what is it? Mentor pairs
1. http://www.youtube.com/watch?v=Aep3Xdzi0H8 anatomy of a blockbuster & http://leighmediaasfilmessays12.blogspot.co.uk/2013/02/context-economic-blockbuster-marketing.html – percentage of the total spend is the marketing
budget – how is this broken down?
- Work way through and create a mind map in your notes Characteristics of the Summer Blockbuster
Create Meaning
Top 5
& Micro Teach carousel
Create Meaning
What are the arguments around Blockbusters? Case
Study: Transformers
Your opinions – discussion on post it notes
Create Meaning – opinions on
Create Meaning
Identify Context & rewrite explanation in your
own words – carousel and apply to a recent blockbuster you watched for Homework
(Case Study)
Group 1: Social
Group 2: Technology
Group 3: Economic
Group 4: Conclusion – summarise how have all 3 contexts have affected the
Production of these films? (Record a Mark Kermode style review of
Summer Blockbusters 2012)
Discuss & Video feedback
End – Kermode on Transformers 4
Session 2
Apply to demonstrate Activity: The next Blockbuster
Justify the quote
Create your own campaign poster for an Event Movie
2013 & pitch 'High Concept'
Apply to demonstrate/Review
Why are Blockbusters Lucas & Spielberg's
Legacy? Use the video clips (Star Wars & Jaws) & the Lucasfilm image to
write a response
Argument
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